"Democrats do well on universally shared values; asked in the December WSJ-NBC News poll which values are associated with the Democratic Party, Americans say ensuring equal opportunity, tolerance and compassion. But it's Republicans who score high on strengthening families, raising standards of public decency, religion and faith or personal responsibility. These are the politically defining social issues, the ones that affect votes."When it comes time to vote, people vote on issues where they see the bigger gap between what they desire and what they think exists. For the 'shared values' that the Democrats poll well in - equal opportunity, tolerance, and compassion - most people don't see a big enough gap, or need to fix compared to the those that Republicans score high on.
In other words, Democrats poll high in areas that most people think already work and they poll lower in areas where most people have concerns and are looking for change.
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