Greenpeace's fill-in-the-blank public relations

The Philadelphia Inquirer has this, an excerpt from a Greenpeace PR template:

"We present it here exactly as it was written, capital letters and all: 'In the twenty years since the Chernobyl tragedy, the world's worst nuclear accident, there have been nearly [FILL IN ALARMIST AND ARMAGEDDONIST FACTOID HERE].'"

Once again, "fear" is okay to use - if its for the "right" cause. Isn't that so, Mr Gore?